SOCIAL MEDIA MANAGER

About the Job: The Social Media Manager oversees the strategy, execution, and analytics of LEGACY MOTOR CLUB’s digital platforms to grow engagement, attract new audiences, and strengthen fan connections. This role involves managing daily social media operations, collaborating with creative teams, and crafting innovative campaigns that amplify the LEGACY MOTOR CLUB brand along with driver and relevant additional accounts.

This in-person role is based in Statesville, NC, and requires extensive travel to NASCAR Cup Series events, sponsor activations, and driver appearances. The successful candidate is creative, detail-oriented, and thrives in a fast-paced environment, demonstrating exceptional communication and organizational skills.

Key Responsibilities

Social Media Strategy & Growth

  • Develop and implement comprehensive social media strategies that increase engagement and expand LEGACY MOTOR CLUB’s digital footprint including driver accounts and more.

  • Maintain editorial calendars and posting schedules for team accounts and athlete personalities.

  • Ensure brand consistency and uphold high standards of digital integrity across platforms.

Content Creation & Campaigns

  • Create and oversee content for all digital channels, including short-form video, reels, and posts.

  • Partner with creative teams to produce visually appealing and compelling content.

  • Ideate and execute impactful social media campaigns that drive measurable results.

  • Update all LEGACY MOTOR CLUB website creative with relevant happenings in collaboration with team goals.

Event Coverage & Community Engagement

  • Manage live social media coverage of NASCAR Cup Series events, sponsor activations, and other key initiatives.

  • Lead community management efforts, monitoring conversations and addressing fan inquiries with professionalism.

  • Collaborate with the communications team to respond swiftly during critical events or crises.

Analytics & Reporting

  • Build and maintain analytics reporting systems, leveraging tools to evaluate the success of social media campaigns.

  • Provide insights and recommendations to refine strategies and improve ROI.

Collaboration & Partner Support

  • Work with business development and sponsorship teams to create social media plans that align with partner objectives.

  • Act as a liaison between drivers, sponsors, and creative teams, ensuring seamless execution of initiatives.

Key Characteristics

The ideal Social Media Manager embodies:

  • Creative Vision: Crafting content that resonates and elevates the LEGACY MOTOR CLUB brand.

  • Strategic Thinking: Aligning campaigns with broader organizational goals while adapting to trends.

  • Prioritization: Thriving in a fast-paced, ever-changing environment, this person is able to reprioritize and adapt on the fly while meeting all contractual obligations.

  • Attention to Detail: Ensuring quality and accuracy in all aspects of digital content and analytics.

  • Strong Communication Skills: Collaborating effectively with stakeholders and engaging authentically with fans.

Creative Mindset: Proven ability to produce engaging, real-time content around live events and innovative campaigns.Organizational Skills: Strong attention to detail, ability to multitask, and capacity to manage tight deadlines in a fast-paced environment.

Qualifications

Experience: 3–5 years managing brand or sports team social media accounts, with preference for motorsports or NASCAR.Technical Skills: Proficiency in social platforms (X, Instagram, TikTok, Facebook, YouTube), Adobe Creative Suite, and analytics tools (e.g., Sprout Social, Zoomph).Travel Flexibility: Availability to work nights, weekends, holidays, and travel extensively for on-site events and activations.Education: Bachelor’s degree in Digital Media, Marketing, Communications, or a related field preferred.

Why Join Us?

At LEGACY MOTOR CLUB, you’ll be part of a team revolutionizing motorsports while honoring its storied history. If you’re a creative thinker passionate about digital storytelling and fan engagement, we invite you to join our team.

*Candidate must submit resume/portfolio and must be willing to submit a pre-determined writing assignment / social media project for consideration.

PHYSICAL DEMANDS:

  • Lift up to 25 pounds when necessary for equipment setup and breakdown.

  • Stand or sit for long periods during editing sessions and on-site shoots.

  • Withstand varying weather conditions including cold, rain, wind, and heat related to on-track elements.

LEGACY MOTOR CLUB is an equal-opportunity employer and welcomes applications from individuals of all backgrounds. We are committed to creating a diverse and inclusive workplace where all employees can thrive.

Benefits:

401(k)

Health insurance

Life insurance

Paid time off

Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k)

Requirements added by the job poster

  • Valid driver's license

  • Authorized to work in the United States