FEED YOUR WILD SIDE: JACK LINK'S® TEAMS UP WITH LEGACY MOTOR CLUB AT TALLADEGA SUPERSPEEDWAY
- John Hunter Nemechek will pilot the No. 42 Jack Link's Toyota Camry XSE at Talladega Superspeedway on Sunday, April 27
STATESVILLE, N.C. / MINONG, Wis., (April 21, 2025) – LEGACY MOTOR CLUB announced today that Jack Link's®, the global leader in meat snacks and vendor partner of Dollar Tree will serve as the primary partner on John Hunter Nemechek's No. 42 Jack Link's Toyota Camry XSE for the Jack Link's 500 at Talladega Superspeedway on Sunday, April 27.
"LEGACY MOTOR CLUB and Jack Link's are the perfect duo for the race at Talladega Superspeedway. We're excited about how this partnership came together through Dollar Tree and proud to represent both brands on track this weekend," said Jimmie Johnson, co-owner of LEGACY MOTOR CLUB.
This partnership further strengthens Jack Link's dedication to the sport, building on their recent designation as the "Official Meat Snack of NASCAR" through a multi-year agreement launched in 2025. Jack Link's is also supporting as the entitlement partner for Talladega's Spring NASCAR Cup Series race, now named the Jack Link's 500.
"I am looking forward to piloting the plaid No. 42 Jack Link's Toyota Camry XSE. Hopefully, we can put Sasquatch out front of the field and let his hair blow in the wind!" said Nemechek.
Since its founding in 1985, Jack Link's has earned a reputation as a leader in premium protein snacks, known for its popular lineup of protein-packed jerky and beef sticks. The brand's legendary "Messin' with Sasquatch" campaign has become a cultural phenomenon, striking a chord with fans nationwide.
"We're thrilled to partner with LEGACY MOTOR CLUB and Dollar Tree for this exciting race at Talladega Superspeedway," said Holly LaVallie, Senior Vice President of Marketing at Jack Link's. "NASCAR fans embody the adventurous, bold spirit that defines our brand, and this partnership allows us to connect with them in a meaningful way. Our collaboration with Dollar Tree has been exceptional and now bringing that relationship to the track with John Hunter Nemechek and the No. 42 Toyota Camry XSE takes it to another level. We can't wait to see Sasquatch represented at the Jack Link's 500, feeding the wild side of NASCAR fans everywhere."
Jack Link's isn't just bringing the flavor – they're bringing the fun. All weekend long, fans can encounter the legendary Sasquatch on-site, hanging out with the LEGACY MOTOR CLUB team and mingling with fans for unforgettable moments, photos, and wild antics.
Tune into the Jack Link's 500 at Talladega Superspeedway this weekend on Sunday, April 27. The race will be broadcast on FOX, MAX, MRN, and SiriusXM NASCAR Radio (Channel 90).
